How to lay the foundations and achieve killer rankings
When it comes to answering the question of why is on-page optimisation important for SEO, we have detailed information that will benefit you and make your web pages rank higher naturally when you take our advice on on-page optimisation and the results that come with it. Read below to find out the details and to gain tips that will help your website and it’s pages rank better organically through the top three search engines: Google, Yahoo and Bing.
What is on-page SEO you may be wondering? It means the direct techniques used throughout the HTML source code and content of your web page to purposely rank higher using search engine optimisation strategies. When you utilise on page SEO techniques you are ensuring that the search engines will understand your site using a unique code that does not abuse Google’s Webmaster Guidelines or it’s search algorithm that ranks search results.
When you use on-page search engine optimisation, it is a good idea to include the most important ranking techniques search engines use to rank web pages. This literally means that your on-page optimisation will put you in a good position in the search engine results or it won’t if you do nothing about it. Seeing your competition ranking in good positions for keywords you are trying to rank for is irritating. But on-page optimisation requires 12 separate methods for every single one of your website’s pages to organically improve its position and the type of visitors it pulls in.
You want to find the best keywords and key phrases that you want your website to rank in the search engines with. You want to choose keywords that are the most profitable for your business and bring in quality visitors. You really want to try and identify keywords and key phrases that have less competition across the big three search engines. A great method we recommend is using a free keyword research tool. All you have to do is paste, “free keyword research tool” into Google and you will have a variety of options.
After you have chosen keywords that you want to your entire website to embrace with on-page optimisation, the next thing you need to do is to create quality content around these keywords and key phrases. You will want to create engaging content with your keywords and key phrases sprinkled through the pages. The highest importance to Google for ranking is visitor engagement which means creating content that your viewers will appreciate and spend time using. You need to keep your audience in mind and keep your website engaging while at the same time using keywords and key phrases that will naturally help it organically rank in the top three search engines online.
An easily accessible website that is search engine friendly filled with original content is what the big three search engines look for when ranking websites. If you do not have the correct techniques of on-page optimisation no amount of link building or social sharing will not be able to help you rank higher in the search engines. If your website does not have its on-page optimisation in place you will be wasting money on off site optimisation and will not get the results in the big three search engines that you were originally hoping for.
One of the simplest methods for search engine on-page optimisation is by using the meta description and meta keyword tags. The meta description tag is used for a small description of that particular page’s content. This, in turn, will be used by the search engines to help determine your ranking. Meta keyword tags are used to list keywords related to the content of your web page and your site as a whole. Another method is to use your keyword within the <title> tags of your website.
One of the greatest methods for naturally ranking better is having a defined percentage of keywords and key-phrases for every 100 words of your website. Typically it is believed that 1.5%-2.9% keyword ratio shows the big three search engines what your website is about and will help you over all with getting a natural better ranking. Another method is by using the <h1> tag on your website with your chosen keyword used within the tags. This is another method that is known to work when trying to build a higher organic ranking. This may all sound rather complicated and to an HTML novice, quite daunting. This is why it is sometimes better to consult a search engine optimisation specialist instead of doing it yourself.
Ultimately on-page SEO is of prime importance because it will bring you traffic and the specialised niche traffic and visitors your website needs. Off-page optimisation is the other half of the importance of search engine optimisation, however, it won’t have or take much effect if you do not first use the methods mentioned above to improve your over all on-page optimisation. Continue browsing our site to find out more information about search engine optimisation and how we can help you with what you are searching for.
A big shout out to the awesome folks who’s great work helped to bring this article together: