An online presence is essential for any small business trying to compete in the modern digital marketplace.
Most consumers use the Internet to research a business before using them.
Having an appealing and informative website is one of the best ways to provide consumers with the motivation they need to use your business.
Once you have established a website, creating a blog is a good idea.
Modern consumers are hungry for information, which is why providing them with industry-specific blogs is important.
While a well-written blog will help you increase traffic, you need to optimize this content with both internal and external links.
Looking at link building strategies & examples online is a great way to figure out how to use this tool for your benefit.
The following are just some of the ways internal and external links can help your blog strategy.
Why Good Internal Linking is a Must For Your Blog
Did you know that high-quality content and link building are the main two factors Google considers when ranking your website?
This is why adopting a sound and successful internal linking strategy is so important.
As time goes by, you will build an online library of content on your website.
Rather than letting this content sit unused, you need to work on incorporating into your newest blogs.
This is easy when using internal links.
Improve Usability With Internal Linking
When used correctly, internal links will provide users with a way to easily navigate their way through your website.
The key to making external links relevant and useful is choosing the right anchor text to embed them in.
The words you embed these links in should be relevant to the blog you are redirecting the user to.
For instance, if your blog is covering tips on attracting online consumers, you should link to a previous blog on how to build a functional and appealing website.
The more information you can provide the reader with, the easier it will be for you to keep them coming back for more.
The Advantages of Using External Links in Your Blog
Now that you know a bit more about internal linking and the benefits of this practice, we can move on to external links.
The main goal you should have when developing blog content is providing the reader with as much information as possible.
External Links Make Your Content More Relevant
The algorithms used by search engines like Google are designed to draw assumptions about the sites they crawl.
These algorithms can tell a lot about your website just by the external links you have in place.
These links should provide information about what industry you operate in, the various problems your company is trying to solve and who your competitors are.
Before choosing an external link, you need to make sure the site in question is reputable.
Linking to spam-filled websites can actually hurt your search engine ranking.
A Great Way to Encourage Backlinks
Are you trying to establish a network of journalists, bloggers and other entrepreneurs?
If so, external linking is a great way to accomplish this goal.
By endorsing another website with external links, you may be able to get reciprocal backlinks from them.
Each time you link to another website, it gives them a bit of a boost in search engine result pages.
The more external links you give out, the higher the chance will become of your site receiving links as well.
Working with SEO Professionals is a Must
While most business owners understand the need for more internal and external links, many of them have a hard time developing a linking strategy.
This is why working with SEO professionals is such a good idea.
With their help, you can get the guidance needed to implement a linking strategy.